1. What Is ManyChat?
ManyChat is a leading chat marketing automation platform that enables users to create bots for Messenger, Instagram, WhatsApp, SMS, and Telegram. Its visual flow builder, growth tools, live chat handoff, analytics, and app integrations make it a top choice for businesses automating lead generation, customer support, and sales YouTube+14GPTBots+14akramreviews.com+14.
Independent reviews paint the overall picture:
- G2 users call it “super easy to set up” and great for automation, but note that the free plan is limited and some integrations or support can be frustrating G2+1BASIC thinking International+1.
- BasicThinking affirms it’s “excellent messenger marketing software” with robust security (ISO 27001, SOC 2) and GDPR complianceBASIC thinking International.
2. Affiliate vs. Partner Program: Key Differences
Affiliate Program
- Often referred to as a CPS (Cost-Per-Sale) model.
- Various sources conflict on exact payout terms (see below).
- According to PostAffiliatePro, affiliates earn 100% commission on the 2nd and 3rd month of referred Pro subscriptions manychat.com+9Post Affiliate Pro+9Manychat Help+9.
- Cookie duration is generous — up to 120 days Lasso+2Post Affiliate Pro+2Push Lap Growth+2.
- Minimum payout sits around $100, with payments via PayPal or ACH monthly Post Affiliate Pro.
Partner Program (via PartnerStack)
- Official ManyChat program for creators, agencies, and influencers.
- Offers 30–50% recurring commission for the first 12 months of a subscription G2+8Manychat Help+8Lasso+8.
- Approval is application-based; commissions tied to tiers.
- Cookies follow a last-click model; discounts for referrals are automatic for new users Push Lap Growth+2Manychat Help+2Lasso+2.
- Commissions are approved a month after payment, then paid on the 13th of the following month Manychat Help+1Push Lap Growth+1.
- Access and management through PartnerStack.
Bottom line: The official PartnerStack Partner Program offers stable, recurring revenue (~30–50%), while the affiliate program (via other networks) often focuses on high but delayed payouts tied to specific billing cycles.
3. Commission & Cookie Details
Partner Program (PartnerStack)
- Tiered 30–50%, recurring for 12 months.
- 7‑day cookie? Not mentioned; likely default short session tracking Manychat Help.
- Payouts approved after one month and paid monthly (13th) via PartnerStack Manychat Help.
Affiliate Program (via CPS platforms)
- 100% commission on month 2 and 3 of referrals, no explicit first month earningsPost Affiliate Pro.
- 120-day cookie—above-average in SaaS marketing Post Affiliate ProPush Lap Growth.
- Minimum payout $100, monthly via ACH or PayPal Post Affiliate Pro.
Example Scenario:
If you refer a Pro user subscription at $100/month:
- Affiliate: 0% on month 1, but full $100 for month 2 & 3 = $200 total.
- Partner: 30–50% per month × 12 months = $360–$600 total.
4. Pros & Strengths
✅ Strong Product with High Demand
- Known for its intuitive builder, automation tools, broad integrations, and high-security compliance Manychat HelpG2+7GPTBots+7Manychat Help+7.
- Ideal for small-medium businesses, creators, agencies due to its multi-channel support Manychat Help+1G2+1.
✅ Generous Cookie Terms
- Affiliate cookie lasts up to 120 days, giving ample time for conversions Post Affiliate Pro+1Push Lap Growth+1.
✅ Recurring Commissions
For partners: up to 50% recurring for a year, offering sustained income Manychat Help.
✅ Professional Program Infrastructure
- Official program uses PartnerStack for tracking, links, payments.
- Affiliate models use CPS networks with straightforward commission structures.
✅ Multiple Promotion Channels
- Acceptable promotion channels include blogs, email, social. Some restrictions may exist, especially around PPC for branded terms Manychat HelpPost Affiliate Pro.

5. Cons & Challenges
⚠️ Payout Timing
- Official partner earnings are delayed: first commission approved ~1 month after client payment, then paid on the 13th Manychat Help.
- Affiliate commissions depend on month 2/3 billing, delaying payouts further.
⚠️ Vague Commission Terms
- Discrepancies between 30–50% (PartnerStack) and 100% on select months (CPS) can confuse affiliates Manychat HelpPost Affiliate ProPush Lap Growth.
- Small affiliates should clarify terms with the network or ManyChat rep.
⚠️ Free Plan Limitations
- Unable to monetize free-tier sign-ups; most commissions from higher-tier users Manychat Help+9Post Affiliate Pro+9Lasso+9.
⚠️ Support & Integration Issues
- Some users report support difficulties and broken integration links G2+1BASIC thinking International+1.
6. User Feedback on the Product
- Positive: Automated messaging, multi-channel support, no-code builder—“…saving time and improving response rates…” G2.
- Negative: Free plan too restricted; integrations can glitch; support quality mixed YouTube+12G2+12community.manychat.com+12.
7. Comparisons with Competitors
Feature | ManyChat Partner (PartnerStack) | ManyChat Affiliate (CPS) | Typical SaaS Affiliate |
---|---|---|---|
Commission Type | 30–50% recurring × 12 mo | 100% on 2nd & 3rd months | 15–25% recurring |
Cookie Window | (Not specified) | 120 days | 30–90 days |
Payout Delay | 1–2 months | 2–3 months | 1 month |
Payout Minimum | $50+ (via PartnerStack) | $100+ | $50+ |
Tracking & Tools | PartnerStack dashboard | CPS network platform | SaaS affiliate portal |
8. Who Should Promote ManyChat
Ideal promoters include:
- SaaS bloggers & marketers—with audiences focused on chatbots, automation, outreach.
- Agencies & consultants—integrating ManyChat solutions and upselling to clients.
- Influencers & educators—creating tutorials, case studies, or templates.
- Email/Social marketers targeting SMB and e-commerce audiences.
9. Best Practices to Maximize Earnings
- Clarify commission model upfront—know if it’s recurring % or CPS months 2–3.
- Target CTR and average MRR—higher ticket plans = more revenue.
- Use a variety of content formats—how-tos, templates, results-driven stories.
- Collect emails via bots to turn free users into paid subscribers.
- Track performance with PartnerStack or third-party tools, then optimize.
10. Final Verdict
ManyChat’s affiliate and partner programs present lucrative opportunities—but come with complexities:
- Official Partner Program: Attractive recurring 30–50% commissions for 12 months using a stable, well-supported platform.
- Affiliate (CPS): High upfront earnings (100% on months 2–3) and long 120‑day cookie window, but payouts are delayed and model less predictable.
- Platform strength: Widely praised for automation, ease, and business value—though support and free-tier limitations present minor drawbacks.
✅ Verdict:
For marketers with established audiences in automation, SaaS, or e‑commerce, the Partner Program is ideal for consistent, long-term income.
For affiliates focused on short-term earnings and high-ticket payouts, consider the CPS affiliate route—but handle expectations around payment delays and confirm commission mechanics.
Note: Since program terms occasionally shift, new or existing affiliates should reconfirm:
- Commission structure and timing
- Cookie length
- Payout thresholds and frequency